![]() As a result, sales at Mattel started to slump in 2014. Mattel was slow to diversify Barbie and friends. And so we then set a course to truly transform the brand with a playbook around reigniting our purpose.” “She didn’t reflect the physicality, the look, if you will, of the world around us. “Back in 20, we hit a low and it was a moment to reflect in the context of, ‘Why did Barbie lose relevance?’” said Ricard Dickson, president and chief operating officer of Mattel. ![]() ![]() Something consumers have been doing for decades. The movie, out next Friday starring Margot Robbie, allows Barbie to question her own reality. Created by Mattel in 1959, Barbie doesn’t look a day over 19.Īnd now she is getting new life in “Barbie” the movie, distributed by CNN’s parent company Warner Bros. The name “Barbara Millicent Roberts” may not ring a bell, but say her nickname - Barbie - and people of all ages know her.
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